Sulwhasoo is a luxury skin care brand that marries Korean herbal medicine with ancient Eastern holistic philosophy. The brand focuses on a harmony of body and mind and finding and addressing the root of skin problems and imbalance whilst restoring the skin’s youthful health and vitality. The Sulwhasoo First Care Activating Serum is the K-Beauty brand’s signature product, with one selling in Korea every 10 seconds! Their patented formula for this number one seller is the JUAM Activator - a proprietary blend of 5 herbs (lotus, rehmannia, peony, Solomon’s seal, and white lily). This powerhouse of herbs improve the look of skin’s hydration, brightness, radiance, translucency, visible wrinkles, and strengthen its moisture barrier.