The Face Shop is considered to be the pioneering Korean beauty and skincare brand who led the way in the global K-beauty phenomenon. Established in 2003, their philosophy of ‘Natural Story’ is their famous tagline. The Face Shop is heavily influenced by nature and uses only the latest technology and finest natural ingredients for its impressive line of products for men and women. Their products are made from over 600 carefully selected natural ingredients including grains, plants, fruits, mineral water and oriental medicine and botanicals. The environmentally friendly brand has a zero animal testing policy and uses eco-friendly packaging for its sustainably sourced natural products. Currently The Face Shop is sold in over 3000 stores across 35 countries worldwide.