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Let The Sunshine In: A Definitive Guide to CBD Oil

Written by Alexandra Eakins

Cultivating well-being and self-care, long overlooked as essential to our health, has eeked its way into our collective unconscious this year. As part of this journey, many are seeking alternatives to big pharma solutions for common problems. Enter Hemp. We are guessing you have heard about hemp’s medicinal properties and well-earned moniker as nature’s “miracle plant”.  Humans are looking back to move forward by revisiting ancient herbal remedies and as a result turning to hemp-derived CBD oil on the daily as a better way to address sleep issues, stress, pain, pre-and post-workout recovery and skin conditions. 

Whether new to CBD or a connoisseur, you may find yourself feeling a bit overwhelmed once you start shopping for this golden oil.  There are thousands of products on the market and it is confusing.  We are honored to provide helpful guidance as you embark on your CBD voyage.  At The 420: A CBD Store in SoHo we review hundreds of products.  We carry a highly-curated selection of luxury goods that are tested by third party labs and of course, ourselves.  In-store, we take time to educate customers enabling them to make informed decisions.  Here, we will try to share our knowledge so that you too may make mindful choices from the comfort of your home.

What is CBD oil?
Let’s start with the basics. What is hemp-derived CBD oil and where does it come from? There are over 100 compounds within the hemp plant (think of it as the cannabis’ plant sister) known as cannabinoids. CBD is the most abundant cannabinoid other than THC (the compound responsible for the psychoactive effects that make you high). Read More

Currently, scientists are conducting extensive studies around both CBD and cannabis. Over the past decade, numerous studies show that cannabinoids interact with our own bodies’ endocannabinoid system (ECS) enabling CBD to deliver health benefits. Put simply, *the endocannabinoid system is the network of receptors and compounds within the body that regulate pain, sleep, appetite, stress and more. It is what enables us to reach homeostasis in our bodies. Read More

Each cannabinoid reacts with our ECS differently. The buzz is spreading rapidly on how a daily dose of hemp-derived CBD oil has an exponential benefit on many conditions caused by inflammation in our bodies. CBD oil is made by extracting the CBD cannabinoid from the hemp plant and bonding it to a carrier oil such as coconut or hemp seed oil. There are three different types of CBD oil from which to choose — Full Spectrum. Broad Spectrum and Isolate. Each type contains varying extracts (but more on that later). These oils are then formulated into tinctures.

Quality Is Key
Not all oil is created equal. Unfortunately there are currently no strict regulations on the testing process for CBD which is classified as a natural product. The plants are grown all over the world with hundreds of different varieties, qualities and effects. Keeping this in mind, just as with any product that you put into your body, it is important to do your research when it comes to the origin of your CBD oil.

Put it this way, when you’re selecting produce at the grocery store, you probably compare the quality to its neighbors. If you’re anything like us, then you are choosing organic products and avoiding pesticides. Think of choosing your CBD in the same way.

At The 420: A CBD Store, we have done the research for you. We only sell the finest, premium quality hemp-derived CBD products. All of our tinctures are either organic or produced with organic farming practices, which means zero nasty chemicals in that beautiful body of yours. Each of our products has a COA (Certificate of Analysis) and is 3rd party tested in an independent lab.

The Nitty Gritty
Full Spectrum, Broad Spectrum and CBD Isolate are all very different, therefore, their impact will be different.


Full Spectrum CBD

Full Spectrum CBD uses the WHOLE PLANT and contains the full range of cannabinoids extracted from the plant. This includes terpenes, other cannabinoids including up to 0.3% of THC (a microscopic amount that does not cause any kind of high but does help carry the CBD into your system), natural oils, flavonoids and plant matter. We recommend using Full Spectrum oil to most of our customers because of the entourage effect. This term is used to describe the idea that the compounds found in the hemp plant – cannabinoids, terpenes, and flavonoids—interact harmoniously and symbiotically so that the whole is greater than the sum of its parts when it comes to the medicinal effect of the plant.

Broad Spectrum CBD

Broad Spectrum is similar to Full Spectrum because it contains the WHOLE PLANT minus one compound – the THC cannabinoid. You will still enjoy the enhanced benefits of the entourage effect without putting any THC into your system.

Isolate CBD

Isolate CBD is the extract that only contains the CBD cannabinoid. All of the other terpenes, cannabinoids and flavonoids have been extracted. Isolate CBD does not deliver the entourage effect. We do not carry any isolate CBD oils. It can be effective in skin products.

Which One Is Right For You?
Choosing your CBD oil is a personal preference. We encourage you to take your time experimenting and finding the best fit. Don’t hesitate to reach out with a visit to 145 Greene Street, Soho or via email at


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